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The lifeblood of the internet.
And the lifeblood of just about all online businesses (except this one).
Without traffic, you can’t make sales.
Without sales, there’s no business.
When it comes to traffic there are really 3 main forms of traffic in my mind.
3 Main Forms of Traffic
1. Organic Traffic
More on that soon.
2. Referral Traffic
3. Paid Traffic
This is what we are going to talk about today because I see too many people suffering from what I call Paid Traffic Blues.
First, let me be clear about what paid traffic is.
So when I say paid traffic I really mean advertising.
It could be advertising on Facebook, Instagram, Google Display or Adwords, Native Advertising, YouTube Ads, Twitter Ads, Pop up Traffic, Email ads, Amazon Ads, and the list could go on and on.
Circling back we know that most businesses like affiliate marketing,
Amazon FBA, dropshipping, etc all require traffic and for many paid traffic is what they use.
Now while I love many of these very traffic sources this is where the problem starts for most people.
They see a ton of traffic opportunities and they don’t know where to start so what do they do?
They do nothing and this leads to failure.
Or they dabble with one by spending a $100 or so and when they don’t see great results they move on to the next and the process repeats
This is a problem.
Well, it’s really a symptom of not having the right mindset around paid traffic.
So let me tell you upfront that even though I love paid traffic, paid traffic
is hard, it’s finicky and it can be a major pain in your butt.
Yes, it is difficult, painful, requires lots of testing and you MUST be ok with usually losing money at first.
Please read that again.
Ok, that’s out of the way…
Now I know most people won’t tell you that but it’s the truth and if you don’t understand that you’ll 100% fall into the cycle of paid traffic blues.
So what’s ‘the fix’ so to speak.
Well, one option is to dedicate yourself to paid traffic and specifically master one source of traffic to start.
This last weekend I’ve been relaxing in Mexico with some of the best traffic experts in the world.
Folks spending millions a month on things like email traffic, Facebook, Google, Native, and a whole host of others.
What I noticed is that every one of them specializes in 1 or 2 traffic sources.
Some of them are masters of Facebook ads.
Some only do Native ads.
Some only focus on Google because they’ve been doing that and spending over a million a month for a decade or more.
This focus is key.
The next thing I learned from them is that they have OAD.
Obsessive attention to detail.
That means they test like crazy.
Now, most ‘newbie’ folks or even some advanced folks test, and they’ll test 1, 2, 10 variations of ads.
While that might seem like enough it’s clear that that’s a surefire way to
suffer from paid traffic blues.
So what do the pros do?
They are testing 100’s of ad variations often a day, testing subject lines like crazy to see what gets the best open rates and sales, creating new videos, new funnels, new landers constantly to see what works the absolute best for each offer.
And it doesn’t stop there because that’s just the tip of the iceberg.
Once you find the winning traffic source and offer to scale you’ve got to double down on your optimization and testing.
Oh and don’t forget about the pesky competition who is trying to copy
your ads and funnels by using tools like AdBeat all the time.
From my experience, I can tell you nothing is worse than doing all that work only to have someone knock off your whole setup and start stealing your traffic.
Or worse yet they ruin it for both of you and it just stops working altogether.
Chances are most haven’t pulled back the curtain like this before.
And as you can see the paid traffic game can be hard but maybe still worth it.
Heck, we didn’t even get into some of the other major problems that are rampant.
With that, it can still work great if that’s something you really want to do.
It’s just a lot of work and for someone that is new, it’s going to be an uphill battle.
Yet it’s a battle you can win.
Just know what type of fight you are getting yourself into, ok?
And if so please make sure you focus and really commit to it otherwise you’ll 100% be bound for paid traffic blues.
Which is the last thing I want.
Now there is a second option.
An option where you don’t need to worry about paid traffic at all.
I’m referring to the PB Code.
You see when I make money with the PB Code.
I need zero traffic whatsoever.
And I have zero competition to worry about.
It requires no employees, no sales, my net profit is over 99.5% so my overhead is super low.
And I have zero competition.
I could go on and on about the benefits.
Suffice is to say this is a massive reason I think this business is the Perfect Business.
Especially if you want to focus on lifestyle.
And if this intrigues you and if this resonates with you and you’d like to build a real long-term business check out the PB Code here.
On your side,