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Yesterday I found myself 30,000 feet in the air flying at about 625 miles per hour making my way towards the Big Apple.
And here I was fixated on the screen in front of me.
Now if you know me you know I love movies everything from action to comedy to dramas as long as it’s not a horror movie, I’m in.
Yet this was a bit different I was watching this fascinating movie about Fred Rogers called “Won’t You Be My Neighbor?“.
I can remember seeing the show Mr Rogers when I was a kid but as I watched I have to say I became more and more impressed with him.
His vision was unique and powerful.
His ability to reach people and touch their hearts while impacting their lives was remarkable.
Like when PBS was about to lose their funding and after days of testimony the courts still were going to cut it.
Yet in steps Mr Rogers and as if with a wave a magical wand he’s able to communicate his message and vision partially through the words of a song ever so clearly that he saved their $20 million in funding.
Now this brings me to a ‘weird’ business lesson courtesy of Mr. Rogers.
And honestly they all would propel you far ahead of your competition.
I think there was one lesson that strikes me the most particularly because it’s so simple yet often overlooked.
And it was Mr Rogers true sense of caring and open heart.
I think in the world we live in especially online things can become simply about the numbers.
If you find yourself at a marketing event you hear about profits, scaling, hustling, grinding, open rates, click rates, ad costs, video views, product costs, conversion rates and on and on.
Yet along the way it seems like caring became an after thought.
This always perplexed me.
And there was something towards the end of this movie on Mr Rogers that hit the nail on the head.
I’ll do the best to paraphrase it here…
“When I was a boy and I would think about something scary.
Mom would always say…
Always look for the people who are helping. There’s always people who
are trying to help.
It proceeded to cut to a part of one of his shows where he talked about taking one minute and just thinking about the people in your life who’ve
I’d recommend stopping for a moment, closing your eyes and thinking about someone who has helped you.
Maybe it’s your mom.
Your best friend.
or just someone you barely new.
Do this now.
Good, now how did that make you feel?
I know for me when I did it there I was 30,000 feet in the air, eyes watering and overcome with emotion.
His mom was right I think there always are people who are trying to help.
And in business if you focus on putting the people first it’s amazing
what can happen.
So the lesson is…
You actually care.
You have the best intentions for your customer.
You think of them not as a customer, a student , a number or an email address or an Amazon order.
You think of them as a person.
And you be vulnerable.
But most importantly if you care about them having success, getting
the desired result or achieving what they are after the game changes.
Because this makes it so easy for you to stand out from your competition.
This applies if you’re selling marketing training, beauty products, health
programs or anything else.
This is especially true in building a business online.
And after being at this for nearly two decades I feel like I’ve learned a thing or two about building successful businesses and keeping things simple with tools like SamCart.
Especially what I believe is the ultimate lifestyle business that helps ordinary folks get real results.
Results they’ve often struggled in the past trying other things like;
– Affiliate Marketing
– Information Marketing
– Clients Services
And on and on.
I was having dinner last night with a friend of mine Ian and I told him that with what I’m teaching now I’m seeing more student results than anything I’ve done before.
Best part is it’s motivating as hell to see those success stories come in every single day.
That’s why I’m excited to be reopening the doors soon.