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I think this applies to you.
Let’s talk about a little dirty secret that most people online never talk about…
And it’s something that is critical.
What I’m talking about is cash flow.
You hear people all the time on social media or via email or wherever say I’m doing $50k a month, $100k/mo, or even millions a month.
While this is impressive on the surface but there are two dirty little secrets you need to know about.
#1. The first dirty little secret is that a lot of times folks will talk about the highest income month or day they have had but they make it sound like that’s what they are still doing. I have a huge problem with this and you should too.
#2. The second dirty little secret that no one talks about is how much are they actually keeping, their profit vs revenue.
Because it’s all about what you keep.
And what’s crazy is I’ve seen folks making millions a year in revenue and yet they barely are keeping $100k before tax.
And that’s a serious problem.
As the saying goes cash is king.
And it’s 100% true in business.
Especially our type of online businesses that are almost always self-funded and don’t rely on venture capital or other outside investment.
That’s where cash really matters and this is where I see so many people make mistakes.
In the process, they become what I like to call ‘cash poor’.
They build businesses that have high revenue but they end up with very little cash in their bank account they can actually spend.
And as they grow or scale they almost always are reinvesting all the profits back into the business, which means zero cash flow.
And when you have zero cash flow you have what I like to call cash flow cancer.
This can be super common in new eCommerce businesses by the way.
That’s why for me I made a paradigm shift many years ago from building a high revenue business to only caring about cash flow.
Because I’m not sure about you but all I care about is the money that comes into my bank account that I can spend.
That’s why I’ve doubled down on building my PB Code business, which I really think is the PERFECT BUSINESS.
Here’s why…
[+] it is an insanely high net profit business, which means more money in the bank that you can spend. [+] the overhead is basically zero. An internet connection and super tiny or no fees from my broker are basically all I have for overhead.That means if I make $10,000 in a day my net is nearly $10,000, which I love.
Compare that to a lot of businesses that run on 10, 20, 40% margins and you have a HUGE night and day difference.
For me, this is just another reason this is the Perfect Business.
And if you are looking for a business that brings in more cash or if you’ve already got a successful business yet need more cashflow…
It may very well be your perfect business or perfect bolt-on for you too.
That’s why I started to teach a handful of folks what I’m doing & how I’m doing it with my program the PB Code.
If this resonates with you and you’d like to build a real long-term business check out the PB Code.
On your side,
Ryan “focus on profit” Coisson
